Director's cut: Sorry mom
“We’ve made some great progress in innovating ways to measure addiction wellness. But our industry as a whole still has a long way to go. We’ll continue to do a disservice to the people we serve – and their families – until our industry embraces a concept of recovery that goes far beyond sobriety.” – David Whitesock, Face It TOGETHER’s Chief Innovation Officer
Staying sober is hard when you haven't dealt with what led you to addiction in the first place. At Face It TOGETHER, we’re committed to providing individualized support unique to each person in meaningful ways beyond sobriety alone.
Addiction recovery isn’t a one-size-fits-all process, so it shouldn’t be treated that way. The reality is in order to get to the root of an issue as intensely personal as addiction, you have to go much deeper. That’s why we use the Recovery Capital Index, an externally validated instrument that measures wellness regardless of a person’s use or non-use of substances.
This video was created as part of our first marketing campaign in Denver, CO. Learn more about our advertising partner, the campaign and the creative process behind it within this Q&A.